It was estimated that more than 80,000 cars passed by the project site each day, a number that was expected to increase to over 150,000 following the completion of a nearby beltway. The $60 million project would be the company's first hotel-casino, and would target motorists from Arizona and California. The Reserve was announced by Gem Gaming in April 1995, with plans to break ground later that summer for an opening on July 4, 1996. The hotel-casino, originally known as The Reserve, was built in Henderson, Nevada, near Black Mountain, on Lake Mead Drive near U.S. Station announced in July 2022 that it would demolish the properties and sell the land. Although casinos were allowed to reopen later in 2020, the Fiesta closures would become permanent. Up to that point, the Fiestas were among Station's worst-performing properties. Nevada casinos were closed on March 17, 2020, due to the COVID-19 pandemic.

It was a sister property to Station's Fiesta Rancho, located in North Las Vegas, Nevada. In 2001, The Reserve was purchased by Station Casinos, which renovated and rebranded the hotel-casino as the southwestern party-themed Fiesta Henderson. Ameristar Casinos ultimately opened The Reserve on February 10, 1998, with an African safari/jungle theme, although the resort failed to generate a substantial profit. Later that year, construction was stopped for three months when Ameristar accused Rebeil and Magliarditi of attempting to prevent Ameristar from issuing 7.5 million public stocks, which was to pay for the acquisition of Gem Gaming. In January 1997, Rebeil and Magliarditi were denied gaming licenses to operate the casino. Later in 1996, Ameristar Casinos planned to purchase Gem Gaming, and construction slowed to allow for an expanded redesign of the project, which was then expected to open between March and April 1997. Steve Rebeil and Dominic Magliarditi, both of Gem Gaming, were the project developers.

Construction began later in 1995, and the project was topped off in May 1996, with an opening scheduled for October 1. Gem Gaming announced the project in 1995, as The Reserve, with an opening planned for July 4, 1996.

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